Essays about: "Tilde Lindgren"

Found 3 essays containing the words Tilde Lindgren.

  1. 1. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Tilde Johansson; Ebba Martinsson; [2023]
    Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

    Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE

  3. 2. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Lindgren; Tilde Ivedal; [2022]
    Keywords : Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Abstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE

  4. 3. Gender coding and the consequences of campaigns for equality - A study in the wake of #MeToo

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tilde Lindgren; Sofia Enegren; [2018]
    Keywords : Gender; gendered relations; occupational segregation; occupational identity; masculinity; femininity; campaign; fashion; trend; IT; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to examine how gender relations are expressed by women within the IT occupation. Moreover, our objective is also to enhance our understanding of the meanings of campaigns for increased equality, by more specifically aiming to comprehend the meaning or meanings of the #MeToo campaign. READ MORE