Essays about: "Tillväxtstrategi"

Showing result 1 - 5 of 11 essays containing the word Tillväxtstrategi.

  1. 1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  3. 2. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  4. 3. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rita Nordström; [2022]
    Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

    Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE

  5. 4. Den privata företagaren : en studie om hur företagare på landsbygden påverkas av sin omgivning med utgångspunkt i Östhammar kommun

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Claes Larsson; [2019]
    Keywords : platsidentitet; entreprenörskap; handlingsutrymme; landsbygdsutveckling; Östhammar;

    Abstract : Landsbygdskommunen Östhammar är belägen i Roslagens skärgård och med sin vackra natur är den hem för cirka 22 000 invånare. Det är av intresse att se hur olika entreprenörer i centralorten Östhammar verkar för en företagsinriktad landsbygdsutveckling. READ MORE

  6. 5. A Case Study Exploring the Most Important Factors in Firm Rebranding

    University essay from KTH/Industriell Management

    Author : Gustav Kjellin; [2019]
    Keywords : Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Abstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE