Essays about: "Tim Sobek"

Found 1 essay containing the words Tim Sobek.

  1. 1. Virtual Avatars, Virtual Influencers & Authenticity

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Andersson; Tim Sobek; [2020-06-23]
    Keywords : Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Abstract : Virtual avatars and the subgenre virtual influencers are growing in the contemporary digital society. With this growing phenomenon of virtual avatars and virtual influencers, the questions arise what is real, what feels real, and what do we as consumers perceive as authentic? This is a qualitative study that examines virtual avatars and virtual influencers’ authenticity from a consumer’s perspective, through exploratory focus groups and in-depth individual interviews. READ MORE