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1. 1. Strategic repositioning in the construction industry – An examination of main challenges

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim-Ole Mundt; [2013]
   Keywords : Strategic repositioning; strategic renewal; Challenges of change processes; Strategic Entrepreneurship; Corporate Venturing; Construction Industry; Spin out; Business and Economics;

   Abstract : This thesis aims stress out the key challenge organisation might face, if the changes in the environment reveal the need for a strategic repositioning. In particular this thesis examines the perceived organizational challenges that might occur, if an organizations tries to reposition itself by spinning out a new venture that aims to create a new combi-nation of products and markets. READ MORE