Essays about: "Timo Jesse"

Found 1 essay containing the words Timo Jesse.

  1. 1. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Timo Jesse; [2015]
    Keywords : Music; piracy; legal acquisition of music; consumer behaviour; music infringement; Theory of Planned Behaviour; quantitative study; Sweden;

    Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE