Essays about: "Tina Christensen"

Found 1 essay containing the words Tina Christensen.

  1. 1. Preferences in e-Commerce Among Men, Women, and Mothers of Young Children in the US

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Tina Christensen; Linda Stankus; [2008]
    Keywords : Website success; gender; mothers; preferences; internet shopping; e-commerce; e-commerce satisfaction; information quality; system quality; customer relations quality; importance; performance;

    Abstract : The purpose of our research is to examine differences in e-commerce preferences between men, women, and mothers with small children (in the US). Various website factors have been established in previous studies as critical to e-commerce success. READ MORE