Advanced search

Found 1 essay matching the above criteria.

1. 1. Is “Follow the Customer” an Entry Strategy Aboard?

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Tingting Luo; [2009]
   Keywords : Foreign Banks; Following the customers; Automotive companies; China’s financial market; Overseas expand; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : Our paper tries to verify the relation between international banks’ expansion and international automotive corporations’ overseas business in China. Pervasive phenomena indicate that foreign banks take following their clients as the initial strategy when they start overseas business in China’s market. READ MORE