Essays about: "Tiziano Filippini"
Found 2 essays containing the words Tiziano Filippini.
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1. Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to investigate the relationship between the brand image of an incumbent manufacturer and the purchase intention for a brand extension characterized by a disruptive innovation, and to assess the effects of a sub-brand strategy. This study involves inferential survey research with a conclusive and descriptive nature. READ MORE
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2. The Threats of Brand Rejuvenation: The Land Rover Defender Case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. READ MORE