Essays about: "Tobacco industry"

Showing result 1 - 5 of 22 essays containing the words Tobacco industry.

  1. 1. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Krusell; [2023]
    Keywords : The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

    Abstract : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. READ MORE

  3. 2. A non-smoking future?

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Kristofer Johansson; Carl Marklund; [2022]
    Keywords : Impression management; Legitimacy theory; Tobacco industry; Non-smoking tobacco; CSR;

    Abstract : Tobacco companies have long been subject to criticism for their production and marketing of tobacco products. However, in recent times tobacco companies themselves champion a "smoke-free" future, a change of narrative that is thought to be driven by the shift in products they are selling. READ MORE

  4. 3. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

  5. 4. Are Sin Stocks Worth the Sin?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Theodor Stenmo; Alexander Hjorth; [2022]
    Keywords : Sin stocks; Excess returns; Unethical investing; U.S. market; Rocially responsible investing;

    Abstract : In this paper, we empirically test whether sin stocks outperform the financial market in the United States. The time period studied is from 2007-2021. We create a portfolio of all the publicly traded U.S. READ MORE

  6. 5. By Vice or Virtue: Does it Pay Off to Sin During Market Downturns?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : William Sandell; Albin Lindgren; [2021]
    Keywords : Sin stocks; Socially responsible investing; Recession resistance; Alpha; Beta; Business and Economics;

    Abstract : This paper investigates sin stock characteristics through relative return performance compared to the global market index MSCI World, defining stock defensiveness towards market movements (i.e. recession resistance) and abnormal amounts of excess returns. READ MORE