Essays about: "Tobias Hansson"

Showing result 1 - 5 of 9 essays containing the words Tobias Hansson.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. A study of how tempo in music affects reading comprehension when consuming written news on a smartphone

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Tania Christensen; Tobias Hansson; [2018]
    Keywords : background music; reading comprehension; smartphone; tempo; written news; bakgrundsmusik; läsförståelse; smarttelefon; tempo; nyheter;

    Abstract : This study examines how tempo of background music affects reading comprehension when consuming written news on a smartphone. It has taken inspiration from a study conducted in 2002 which investigated how tempo in music affects reading comprehension when reading news on a pocket computer in a distracting environment. READ MORE

  4. 3. The real [estate] customer experience journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Ehrs; Hampus Lindfors; [2018]
    Keywords : Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

    Abstract : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. READ MORE

  5. 4. Crowdfunding’s Effect on Brand Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Livia Bjurling; Tobias Hansson Ehrs; Victor Ekstam; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 5. Modeling Life Insurance Guarantees

    University essay from Lunds universitet/Matematisk statistik

    Author : Tobias Hansson; [2016]
    Keywords : Mathematics and Statistics;

    Abstract : Insurance contracts with guarantees have been issued by insurance companies for a long time. For example, in the 1970s and the 1980s, when the interest rate in the UK was as high as 15-20%, these contracts were issued with guaranteed rates of as high as 10%, thinking the interest rate levels would stay around the same. READ MORE