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1. 1. Catching the Audiowave: A study on the audiobook's effect on Swedish publishing houses

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Amanda Johansson; Tobias Schreiber; [2021]
   Keywords : Audiobooks; Publishing industry; Institutional Logics; Disruptive Technology; Legitimacy;

   Abstract : Through a qualitative study, this thesis aims to investigate how Swedish publishers have managed the adoption of the disruptive audiobook innovation. Semi-structured interviews were held with nine managers in Swedish publishing houses. READ MORE