Essays about: "Tom Jolanki"

Found 1 essay containing the words Tom Jolanki.

  1. 1. Retaining graduating students in Jönköping : From a place brand identity and place brand image perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ellen Steen; Sofia Lundberg; Tom Jolanki; [2016]
    Keywords : Place branding; place brand identity; place brand image; retention of graduating students;

    Abstract : Purpose: The purpose of this thesis was to examine whether Jönköping’s brand image reflected its place brand identity, and to analyse if it affected the retention of graduating students.   Problem: Sweden has many cities with large universities that have extensive student populations. READ MORE