Essays about: "Tom Schöblom"

Found 1 essay containing the words Tom Schöblom.

  1. 1. How Nelo´s image is perceived in Germany : An empirical investigation amongst their agents

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Alisa Bektesevic; Grace Oloya; Tom Schöblom; [2009]
    Keywords : Nelo; German furniture market; segmentation; positioning; branding;

    Abstract :   The purpose of this research was to investigate how the German market is segmented and what the German consumers perceive of Nelo’s positioning by assessment of what the Agents corroborate. The insights derived from it points out if Nelo’s image is rightly perceived in the German market.   In this paper a qualitative approach is used. READ MORE