Essays about: "Tomas Uzdanavicius"

Found 1 essay containing the words Tomas Uzdanavicius.

  1. 1. Are Engineering Consultancies Really That Different? : A Customer Perspective

    University essay from KTH/Entreprenörskap och Innovation

    Author : Tomas Uzdanavicius; [2013]
    Keywords : engineering consultancies; marketing in engineering consultancies; KIBS; Marketing in KIBS; marketing in services; services marketing; marketing; photo elicitation method; photo elicitation; grontmij; sweco; wsp; ramboll; tyrens; af; cowi;

    Abstract : The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. READ MORE