Essays about: "Tommi Savola"

Found 1 essay containing the words Tommi Savola.

  1. 1. AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Tommi Savola; Tyko Tuohimaa; Sebastian Berg; [2018]
    Keywords : Knowledge-driven MMSS; New Technology Adoption; Artificial Intelligence; Marketing Management; SMEs; Adoption Factors;

    Abstract : Recent developments and hype around artificial intelligence (AI) have arisen as result of two main factors: increase in computational power and data. Although marketing is considered as one of the main business applications within AI today, there is a lack of literature combining the disciplines. READ MORE