Essays about: "Tommy Engström"

Found 1 essay containing the words Tommy Engström.

  1. 1. Intelligent Online Marketing : Predicting Conversion Rate Of New Keywords

    University essay from Institutionen för informationsteknologi

    Author : Tommy Engström; [2013]
    Keywords : ;

    Abstract : This thesis looks at the problem of predicting conversion rate of keywords in Google Adwords where little or no data for the keyword is available. Several methods are investigated and tested on data belonging to three different real world clients. The methods try to predict the conversion rate only given the keyword text. READ MORE