Essays about: "Tommy Hjelm"
Found 1 essay containing the words Tommy Hjelm.
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1. Consumer perception of machine-generated advertisement
University essay fromAbstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE
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