Essays about: "Tone perception"

Showing result 1 - 5 of 25 essays containing the words Tone perception.

1. 1. Friends or Foes? Examining 10 years of U.S Intelligence assessments on the China threat, 2013-2023

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Mir Rashid; [2024]
   Keywords : United States; China; U.S Intelligence Community; US-China relations; Qualitative document analysis; Threat perception theory; Law and Political Science;

   Abstract : This thesis examines how China has been portrayed in the Annual Threat Assessment reports of the U.S. intelligence community between 2013-2023. A qualitative document analysis is conducted on 9 publicly available threat assessment reports issued during this period. READ MORE

3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sofia Zangrande; [2023]
   Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

4. 3. How Ramy Challenges Arab Stereotypes in American Media : A study of an Arab-American comedy drama

   University essay from Högskolan Väst/Institutionen för individ och samhälle

   Author : Peregrin Frost; [2023]
   Keywords : Hollywood; TV; Arabs; Stereotypes; Discourse Analysis;

   Abstract : The portrayal of Arabs and Muslims in American film and television has been a lopsided affair since the beginnings of Hollywood movie production. Over the course of film and TV production during the twentieth century, and later, Hollywood and TV production companies has used the Arab as a negative trope to negatively stereotype them, or to elevate the perception of American characters in contrast to the presentation of the baser character of the Arab. READ MORE

5. 4. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

6. 5. Mandarin lexical tone perception by native speakers of Greek

   University essay from Högskolan Dalarna/Institutionen för språk, litteratur och lärande

   Author : Dimitrios Apostolou; [2022]
   Keywords : Chinese; Mandarin; Greek; lexical tone; perception study; discrimination task; AXB; 关键词：汉语普通话声调、希腊语、感知能力、声调辨识、AXB 辨识测试;

   Abstract : This study examines the perception of Mandarin lexical tones by native speakers of Greek who are naïve to Mandarin. Being able to discriminate between Mandarin lexical tones is essential for effective and accurate communication in the language. READ MORE