Essays about: "Topshop"
Found 2 essays containing the word Topshop.
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1. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. READ MORE
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2. Market Orientation as a Branding Strategy
University essay from Företagsekonomiska institutionenAbstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE