Essays about: "Topshop"

Found 2 essays containing the word Topshop.

  1. 1. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : Frida Minhas; Mersiha Memic; [2011]
    Keywords : fast fashion; luxury fashion; responding; high-end; H M; zara; burberry;

    Abstract : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. READ MORE

  2. 2. Market Orientation as a Branding Strategy

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Harriet Mellenius; [2008]
    Keywords : Market Orientation; Branding; Fashion;

    Abstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE