Essays about: "Tour operator"

Showing result 1 - 5 of 10 essays containing the words Tour operator.

1. 1. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Lysa Thorbecke; thomas Britos; [2015]
   Keywords : tour operators; marketing strategy; online communications; tourism;

   Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

3. 2. Tourism in Mexico: More than Tacos and Tequila? : A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nathalie Adams; Louise Chyssler; [2014]
   Keywords : CSR; Strategy; Competitive Advantage; CSR Pyramid; Stakeholder Theory; Developing countries; Tourism; Tour Operators; Mexico;

   Abstract : The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. READ MORE

4. 3. A business network analysis of the Botswana tourism industry : – Putting local ground operators relationships with foreign tour operators in the centre

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Malin Arnesson; [2014]
   Keywords : ground operators; network; business relationship; trust; dependency; adaptation; culture;

   Abstract : Purpose: This study aims to (1) describe and analyse the local ground operator’s role in the network of the Botswana tourism industry, (2) to investigate what factors characterize and influence their relationships with foreign tour operators, as well as (3) to provide implications for improving these relations. Methodology: This study has been conducted as a case study, where the empirical data was collected during a two months field trip to Botswana. READ MORE

5. 4. Communicating corporate social responsibility in the tourism industry.

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Erik Görs; [2014]
   Keywords : Consumer value; Corporate responsibility; Responsible tourism; Sustainable development;

   Abstract : Over time the tourism industry has been expanding at an exponential rate to the point that around 1 billion people will have travelled during the year of 2012 (UNWTO, 2012b). This massive amount of people has allowed for the degradation and destruction of multiple touristic destinations around the world. READ MORE

6. 5. A Study reviewing the perception held by Western Mass Media about Uganda, after Uganda's(majority) parliarmentarians proposed to adopt the anti homosexuality bill in 2009.

   University essay from Institutionen för geografi och ekonomisk historia

   Author : Gonzaga Lwegaba; [2013]
   Keywords : Destination image; media; perception; and the anti gay’s bill.;

   Abstract : This paper examines and discusses the influence of western media or press over Uganda’s position with the anti homosexuality issue. In other words, the rationale of this research was to review how the western media portrays Uganda; as a tourist destination; after Uganda’s parliament majority, voted in favour of the anti-gay 2009. READ MORE