Essays about: "Tourism in Singapore"

Found 4 essays containing the words Tourism in Singapore.

1. 1. Nation Branding Communication : A Case Study of the Brand Singapore

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Ena Čalić; [2018]
   Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

3. 2. Trends for Leisure Travelling and Tourism in Singapore

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Christina Lim; Emily Lui; [2009]
   Keywords : Tourism in Singapore; trends in leisure travels; economic downturn; marketing strategies;

   Abstract : There is an indication of a growing number of Singaporeans travelling overseas recently despite the current global economy downturns which do not seem to hamper their enthusiasm to escape from the small island in Southeast Asia region. This study aims to identify the trend and factors affecting or influencing Singaporeans from travelling. READ MORE

4. 3. EXPRESSION OF SEXUALITY AND LIFESTYLE IN SINGAPORE AND BANGKOK : A CASE STUDY OF SINGAPOREAN HOMOSEXUAL MEN

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Korakit Choomgrant; [2009]
   Keywords : Singapore; Bangkok; gay; homosexuality; sexual identity; negotiation of sexuality; performativity; tourism; Social Sciences;

   Abstract : This thesis discusses the expression of sexuality and lifestyle among Singaporean homosexual men in the context of Singapore and Bangkok respectively. The objective of this research was not to generalize the pattern of the expression but to provide examples from individual cases. READ MORE

5. 4. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Piyada Prucpairojkul; Supatana Triamsiriworakul; [2008]
   Keywords : Nation branding; Thailand; Nation equity; Country internal analysis; Country Branding;

   Abstract : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE