Essays about: "Tourism industry"

Showing result 1 - 5 of 345 essays containing the words Tourism industry.

1. 1. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Matilda Edeving; Michaela Engdahl; [2023]
   Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

   Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE

3. 2. CHALLENGES OF IMPLEMENTING SUSTAINABLE TOURISM DEVELOPMENT STRATEGIES IN UGANDA : A CASE STUDY OF FORT PORTAL TOURISM CITY

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Rosemary Banura; [2023]
   Keywords : Sustainable Tourism; Sustainable tourism development strategies; tourism stakeholders; and tourism city;

   Abstract : The study focused on finding out the challenges of implementing sustainable tourism development strategies and policies in Uganda, with a view of generating information on knowledge of the sustainable development challenges among stakeholders, and how best the challenges of their implementation can be addressed to achieve sustainability in the tourism sector. It is motivated by the fact that, despite the Ugandan government's efforts to build tourism as a major economic earner of the country, the sector still yields uncertain fluctuating and fewer returns. READ MORE

4. 3. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Marcus Nilsson; Gustaf Ljunggren; Tobias Stein; [2023]
   Keywords : tourism; business resilience; SMEs; Bali; organizational adaptation;

   Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE

5. 4. Adaptability and Tourism : Changes In Tourism Consumption From Swedish Multi-Person Households

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kevin Aoun; [2023]
   Keywords : Inflation; Tourism; Sweden; Family Tourism; Adaptability; Psychology; Global Crises; European Energy Crisis;

   Abstract : This research project investigates the adaptability of travel consumption in Sweden to global crises, with a focus on families. Tourism is a major contributor to the global economy, but it is also highly sensitive to global crises such as natural disasters, political instability, economic recessions, and health pandemics. READ MORE

6. 5. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE