Essays about: "Tova Geiger"

Found 1 essay containing the words Tova Geiger.

  1. 1. Movie Theatres in an Experience Economy: A quantitative study of how additional experience to a movie theatre visit impact emotions and attitude from the consumers' perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tova Geiger; Linn Saadon; [2021]
    Keywords : Experience; Emotions; Attitude; Corporate Social Responsibility; Personality;

    Abstract : With the present changes in the film industry, and the experience economy at hand, it is of interest for the movie theatres to develop new ways to enable people to watch movies. This quantitative study explores how additional experience to a movie theatre visit can affect emotions and attitudes. READ MORE