Essays about: "Towa Hedelin"

Found 1 essay containing the words Towa Hedelin.

  1. 1. Please talk, but say nothing. A qualitative study examining the perception of brand activism in a woke-washing context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sandra Cavalli-Björkman; Towa Hedelin; [2022]
    Keywords : Brand activism; Brand authenticity; Woke-washing; Woke; Social Media;

    Abstract : Today everyone is a politician. We communicate our thoughts, ideas and values with each other at an exorbitant rate and magnitude through social media. Following this wave of social awareness, it has become more important that the brands we shop at support our values and beliefs. READ MORE