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Showing result 1 - 5 of 73 essays matching the above criteria.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. Life Cycle Assessment : a comparison of fossil energy use and climate impact on small scale manufacturing and large scale conventional manufacturing of textile toys

   University essay from SLU/Dept. of Energy and Technology

   Author : Malin Henriksen; [2024]
   Keywords : textile toy; LCA; energy use; sustainable production; China; Sri Lanka; cotton production; fossil fuel use; GWP100;

   Abstract : This study conducts a Life Cycle Assessment to compare the environmental impacts, specifically climate impact and fossil fuel use, of textile toys produced in China and Sri Lanka. Through evaluating large-scale industrial production in China against small-scale, handcrafted production in Sri Lanka, it identifies the considerable environmental footprint of cotton production in both scenarios. READ MORE

4. 3. Prototyping and user testing a new sound toy: Gamelike interactions with FM synthesis

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Viktor Jers; [2023]
   Keywords : audio technology; sound toys; user experience; fm synthesis;

   Abstract : Sound toys are game-like technologies that can be described as playful sonic interactions where the users are given unusual ways to creatively explore and transform synthetic sound. This study investigated the prototyping and evaluation of a new sound toy. READ MORE

5. 4. Horseplay, play and playfulness in adults

   University essay from Lunds universitet/Industridesign

   Author : Nelita Olsson; [2023]
   Keywords : Technology and Engineering; Arts and Architecture;

   Abstract : The intention was at first to design a toy with support and feedback from Brio and so on a visit to their head office in Malmö took place in the beginning of the project. After the visit and further reading about the subject, the project took a different turn. The most interesting aspect of toys became play and the feeling of it; playfulness. READ MORE

6. 5. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alina Steindl; [2023]
   Keywords : Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

   Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE