Essays about: "Traditional IT Outsourcing"

Showing result 1 - 5 of 15 essays containing the words Traditional IT Outsourcing.

  1. 1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 2. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Keywords : Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE

  4. 3. Entrepreneurial Outsourcing : Motivators, Benefits, Risks and Challenges

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Steffen Appelhans; Tobias Svensson; [2019]
    Keywords : Outsourcing; Entrepreneurship; Startups; Internationalization; Externalization; Subcontracting; Offshoring;

    Abstract : Our economy is going global. Open borders and the internet have created endless possibilities for companies to source products and services internationally. This phenomenon, outsourcing, is widely studied among large companies, usually referring to them offshoring parts of their operations to increase business and cost efficiency. READ MORE

  5. 4. The outsourcing process in an R&D context - A Case Study at GKN Aerospace and Volvo Cars

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Vladimir Adzic; Daniel Ridley; [2017-10-27]
    Keywords : IOCM; NPD; OBA; Opportunism; Outsourcing; R D; SD; Trust; Uncertainty;

    Abstract : Purpose: According to several researchers, outsourcing of R&D activities is on the rise. The outsourcing process in an R&D context differs from other traditional types of outsourcing since it often takes the shape of a project based nature and is therefore generally limited both in time and product quantity (test products, prototypes). READ MORE

  6. 5. What is the Real Cost of Purchasing? - A comparison between purchasing offshore and purchasing nearshore

    University essay from Lunds universitet/Industriell Produktion

    Author : Johannes Gustafsson; Maria Alström; [2017]
    Keywords : cost management; nearshore; offshore; purchasing management; risk management; production; Technology and Engineering;

    Abstract : The product price given when producing offshore is not the entire truth and more companies decide to move their offshore production nearshore (Stentoft et. al, 2016). To measure the actual cost of producing many more parameters than visible costs needs to be taken account for. READ MORE