Essays about: "Tritarn Wattanasit"

Found 1 essay containing the words Tritarn Wattanasit.

1. 1. Branding as a tool within internationalization

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tritarn Wattanasit; Pimolbun Panglad; [2010]
   Keywords : Internationalization; Globalization; International business; Brand; Branding; Brand management; Global branding;

   Abstract : Nowadays global market is quite attractive for high competition environment.  First is to reduce risks and uncertainties of the business in their home countries. Second is to exploit the growing global market for goods and services which can lead to economies of scale and the increasing of market share. READ MORE