Essays about: "Trong Cuong Nguyen"

Found 1 essay containing the words Trong Cuong Nguyen.

  1. 1. Evaluating customer loyalty in association with CRM in freight forwarder firms

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Trong Cuong Nguyen; Alican Akyuz; [2012]
    Keywords : ;

    Abstract : Introduction Customer loyalty is one of the major issues that companies coping with in order to have a certain number of customers to survive and improve their businesses. The strategies of gaining loyal customers differ from one company to another according to their type of business. READ MORE