Essays about: "Trustworthiness"

Showing result 1 - 5 of 238 essays containing the word Trustworthiness.

  1. 1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  2. 2. Investigating the reliability of a separation : and reunion test performed on pet dogs (Canis familiaris) and their owners

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Sofie-Marie MacKenzie Cardy; [2022]
    Keywords : ethology; anthrozoology; separation; reunion; ownership; dog; behaviour; attachment;

    Abstract : Our long mutual history together with the dog (Canis familiaris) has influenced health, physique, wellbeing, as well as behaviour – on both parts. Today, we refer to dogs as family members rather than working tools. READ MORE

  3. 3. With great power comes great social responsibility

    University essay from

    Author : Eric Björklund; Johan Börjesson; [2022]
    Keywords : CSR; Trustworthiness; Trust; Transparency; Authenticity; Euphemisms; Social Media; CSR; Trovärdighet; Tillit; Transparens; Äkthet; Eufemismer; Sociala Medier;

    Abstract : The overall vagueness of words and sentences can show differences in meaning and perceptions. Applying this to Corporate Social Responsibility (CSR) initiatives can end up being misleading, especially in an online setting such as social media, which has shown as a preferable medium for these kinds of messages. READ MORE

  4. 4. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  5. 5. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE