Essays about: "Trustworthy websites"

Showing result 1 - 5 of 11 essays containing the words Trustworthy websites.

1. 1. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
   Keywords : Navigability; trustworthiness; usability; design;

   Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

3. 2. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elin Forsberg; [2021]
   Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

   Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

4. 3. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Hanna Lundin; [2021]
   Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

   Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

5. 4. Does “Dark Mode” affect users’ trust towards E-commerce websites?

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sara Nazeriha; Adam Jonsson; [2020]
   Keywords : ;

   Abstract : In a few seconds, after visiting a website for the first time, the users will get an overview of the website. Then, through subjective judgments, for example, on the website’s layout, usability, and color selection, the users will decide whether the website is trustworthy enough to remain on it. READ MORE

6. 5. Visual appeal versus usability : A quantitative analysis of the importance of visual appeal and usability in e-commerce

   University essay from Jönköping University/Tekniska Högskolan

   Author : Gustav Haglund; Clara Mood Román; [2020]
   Keywords : User experience; UX design; e-commerce; visual appeal; usability; trustworthiness;

   Abstract : Unappealing websites are rejected quickly upon visiting them, while visitors spend more time on visually appealing websites before judging its reliability; but to what extent can visual appeal alone carry the success of a website, and is it so powerful that good usability can be sacrificed? This paper studies the respective importance of visual appeal and usability in e-commerce as factors, in order to determine which factor plays the bigger role in generating trust and credibility for an e-commerce site, as credibility perception is highly correlated with its visual complexity. The relation between these two factors and the likelihood to make a purchase is also discussed. READ MORE