Essays about: "Tung Hang Hui"
Found 1 essay containing the words Tung Hang Hui.
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1. Brand Conviction and Brand Desirability in the Aviation Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE
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