Essays about: "Two Modes of Luxury"

Found 1 essay containing the words Two Modes of Luxury.

  1. 1. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
    Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

    Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE