Essays about: "Tyll Wuerfel"

Found 1 essay containing the words Tyll Wuerfel.

  1. 1. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE