Essays about: "UGC"

Showing result 1 - 5 of 26 essays containing the word UGC.

  1. 1. Value Creation From User Generated Content for Smart Tourism Destinations

    University essay from Högskolan Dalarna/Mikrodataanalys; Högskolan Dalarna/Mikrodataanalys

    Author : Mustafa Celen; Maximiliano Rojas; [2020]
    Keywords : Goggle Trends; Tripadvisor; Smart Tourism Destinations; User Generated Content; NLP; Text Mining; Topic Analysis; Sentiment Analysis;

    Abstract : This paper aims to show how User Generated Content can create value for Smart Tourism Destinations. Applying the analysis on 5 different cases in the region of Stockholm to derive patterns and opportunities of value creation generated by UGC in tourism. READ MORE

  2. 2. Eliminating zero-missing phenomenon in long, high voltage, underground cables

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Agnes Linnet; [2019]
    Keywords : Underground cable; zero-missing phenomenon; switching transients; shunt reactors; underexcited generators; Underjordisk kabel; nollbristande fenomen; växlingstransienter; shuntreaktorer; underexiterad generatorer;

    Abstract : The maximum length of an high voltage underground cable (HV UGC) cable is oftenconstrained by the criterion that the cable cannot have more than 50% reactivepower compensation. If this limit is exceeded the current in the circuit breaker maynot have a zero crossing after energization, which is referred to as the zero missingphenomenon. READ MORE

  3. 3. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  4. 4. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mareike Leiser; Carola Gensert; [2019]
    Keywords : UGC - authenticity - Product presentation – online visual merchandising;

    Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE

  5. 5. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

    University essay from Malmö universitet/Kultur och samhälle

    Author : Maria Aspinen; [2019]
    Keywords : Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

    Abstract : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. READ MORE