Essays about: "UGC"

Showing result 16 - 20 of 39 essays containing the word UGC.

1. 16. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

3. 17. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Maria Aspinen; [2019]
   Keywords : Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

   Abstract : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. READ MORE

4. 18. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Mareike Leiser; Carola Gensert; [2019]
   Keywords : UGC - authenticity - Product presentation – online visual merchandising;

   Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE

5. 19. User-generated content and Copyright Dilemma in Web 2.0 Era : Should the Specific Exception be introduced in The EU?

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Chotima Thetsidaeng; [2019]
   Keywords : copyright; intellectual property law; UGC; transformative work; Adaptation; exception and limitation; Thai copyright law; freedom of expression;

   Abstract : It is undeniable that internet nowadays is part of our life and community. Internet opens door for expression of ideas and opinions which can both be given and taken freely. Moreover, with the rise of the new internet model, Web 2.0, the platform becomes wider and more interactive which has an effect on the copyright aspect all over the world. READ MORE

6. 20. Let Them Brand This Town : A Qualitative Study of How Major Cities Manage User-Generated Content in Their Branding Strategies

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lucas Carlos Alban; Michael Wieneck; [2018]
   Keywords : ;

   Abstract : Background: Ongoing urbanization and increased visits to urban areas make cities around the globe compete with each other. As places increasingly aim to attract visitors, residents, businesses or investments, place branding becomes a new discipline within the field of marketing and city branding arises as a means to differentiate a city in the global marketplace. READ MORE