Essays about: "UGC"

Showing result 21 - 25 of 39 essays containing the word UGC.

1. 21. Improving Hashtag Recommendation for Instagram Images by Considering Hashtag Relativity and Sentiment.

   University essay from Högskolan Dalarna/Mikrodataanalys

   Author : Serena Barakat; Mahesh Chathuranga; [2018]
   Keywords : Machine learning; social media; Instagram; hashtag; prediction; sentiment; relativity; feature extraction; image processing; recommendation system.;

   Abstract : Extracting knowledge from user-generated content (UGC) in social media platforms is a very hot research topic in the area of machine learning, nonetheless, the main challenge resides in the fact that UGC carries inference, abstraction and subjectivity alongside objectivity. With the aim of recognising the importance of subjectivity as an influential aspect for providing humanoid results from a machine learning algorithm, this study proposes a novel approach to improve Instagram hashtag recommendation by considering sentiment that can be expressed for images. READ MORE

3. 22. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joseph Hallgren; Kristján Sigurbjörnsson; Twan Black Jr.; [2018]
   Keywords : Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment;

   Abstract : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). READ MORE

4. 23. Value Co-Creation: Multiplayer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tobias Hansen; Konstantinos Ouranos Piludis; [2018]
   Keywords : Value Co-Creation; Gaming industry; User Generated Content; The Value Co-Creation Egg; Online gaming communities; Business and Economics;

   Abstract : This study is an initial attempt to investigate value co-creation in the gaming industry by looking at Value Co-Creation through a framework called The Value Co-Creation Egg. The aim of the framework was to identify the mechanisms of The Consumer and The Company, which ultimately led to a deeper understanding of how these actors operate within the context of The Market. READ MORE

5. 24. Incentives for user-generated content in intelligent transportation systems : Which incentives are useful for increasing quality content in the field of intelligent transportation system traffic applications?

   University essay from

   Author : Anton Kemppainen; Arvid Wikström Wirén; [2018]
   Keywords : User-generated content; intelligent transportation system; ITS; incentives; UGC; application; traffic;

   Abstract : For applications that rely on User-Generated Content (UGC), there is a need to find what may motivate the applications user base to consistently contribute with quality content. One category of such applications is Intelligent Transportation Systems (ITS) traffic applications, which serve a specific goal; providing useful traffic-oriented content. READ MORE

6. 25. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Amy Vong; Malin Stax; [2017]
   Keywords : UGC; User-Generated Content; Electronic Word-of-Mouth; eWoM; Social Media; Instagram; Instant Messaging; Qualitative Content Analysis;

   Abstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE