Essays about: "UGT"

Showing result 1 - 5 of 11 essays containing the word UGT.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. "Old-School" is now too cool! : Exploring motivations for attending a LAN from a U&G perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kamelia Bankova; Amelia Nablsi; [2022]
    Keywords : Esports; Video Games; Gamers; LAN; Uses and Gratification Theory; UGT;

    Abstract : Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. READ MORE

  4. 3. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 4. Streaming Services and Media Consumption

    University essay from Umeå universitet/Företagsekonomi

    Author : Seyedsiavash Hosseini; Victor Karmestål; [2021]
    Keywords : Consumer behavior; Technology Acceptance Model; Uses and Gratification Theory; Netflix; streaming; television;

    Abstract : With the rapid pace of technological development, the way we consume media has changed drastically. Not too long ago, the very idea of never watching TV in the sense of broadcasted TV channels was absurd. Nowadays more and more people spend most if not all their media consumption time on streaming services like Netflix and Viaplay. READ MORE

  6. 5. Podcasts: “Entertainment To Go” : A study on why Uppsala University students listen to podcast

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Medier och kommunikation

    Author : Anneli Modin; Sasha Börholm; [2020]
    Keywords : podcast; convergence; mobility; uses gratifications theory; listening behavior;

    Abstract : The study aims to gain a deeper understanding of podcasts as a phenomenon. It specifically explores Uppsala University students and their podcast listening habits in an effort to gain understanding about why students listen to podcasts, if there are particular genres students are drawn to and why students believe podcasts are successful. READ MORE