Essays about: "UNILEVER thesis"

Showing result 1 - 5 of 6 essays containing the words UNILEVER thesis.

1. 1. Multinational Corporation and Its Sustainable Engagement with Local Small Businesses : A Case Study of Unilever Thailand

   University essay from

   Author : Roméo Gaiga; Siriwimon Thorngmun; [2017]
   Keywords : Sustainable Development; Corporate Social Responsibility; Base of the Pyramid; Sufficiency Economy; Mom Pop Stores; Multinational Corporations;

   Abstract : Once the boundary in global investment does no longer exist, a substantial number of multinational corporations (MNCs) seek for the lower-cost countries such as developing countries or emerging countries to be their production bases. It is undeniable to say that these recipient countries will benefit abundantly in several aspects namely: capital and technical knowledge, employment boost and economic development stimulation. READ MORE

3. 2. TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Md Nazmul Hasan; Gul Hakeem; [2013]
   Keywords : Management; IT; IT management; Customer satisfaction; Customer Relationship; Consumer Behavior; Optimization;

   Abstract : The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. READ MORE

4. 3. Intellectual property and R&D contracts:A closer relation between patent portfolio and contracts to guide and enhance strategic innovation decisions.

   University essay from Göteborgs universitet/Graduate School

   Author : CAROLINE STEINBOCK VILLARROEL; [2012-02-22]
   Keywords : ;

   Abstract : This thesis explores the hypothesis that Multinational Companies (MNC) sometimes lack historic information about contractual obligations attached to the patent portfolio due to poor management routines or processes and therefore MCN become less effective in new collaboration deals. This hypothesis is investigated particularly within the context of the multinational company, Nestlé. READ MORE

5. 4. Cultural adaptation of Unilever in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Kim Chung Nguyen; Le Linh Nguyen; [2012]
   Keywords : culture; vietnamese culture; unilever; cultural adaptation; hofstede; corporate culture; national culture; hofstede s cultural framework;

   Abstract : The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. READ MORE

6. 5. CSR Implementation and Concept at Unilever Pakistan : The Stakeholder Perspective

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Yasir Hameed; [2011]
   Keywords : ;

   Abstract : This thesis studies the stakeholder dialogue of a multinational company known as Unilever Pakistan working in a developing economy like Pakistan. The study required deep understanding of the area that dictated research methodology be qualitative and exploratory. READ MORE