Essays about: "US market entry"

Showing result 21 - 25 of 38 essays containing the words US market entry.

1. 21. Analysis of the Remote Access Market in North America

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mikael Björk; Dominique Blanc; [2012]
   Keywords : Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

   Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE

3. 22. Entering the Chinese e-merging market : A single case study of buisness model adjustment

   University essay from Företagsekonomi

   Author : Hanna Byhlin; Emma Holm; [2012]
   Keywords : business model; business model change; new market entry; China;

   Abstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE

4. 23. Born Globals and their Strategic Behaviour : - A case study of small and medium sized companies in a global business environment

   University essay from Ekonomihögskolan, ELNU

   Author : Nadine Harmsen; Manuela Wurm; [2012]
   Keywords : Born Globals; Strategy; Internationalization Process; Speed; Key drivers; Entry Mode; Entry Node; Market Selection; Home Market;

   Abstract : A lot of research has been done concerning the internationalization process of companies. However, researchers have identified a new type of firm that is leapfrogging and is operating internationally right after inception. These companies are Born Globals. READ MORE

5. 24. Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies

   University essay from Handelshögskolan vid Umeå universitet

   Author : Arne Barwinski; Caroline Burvall; [2011]
   Keywords : internationalization; fashion; barriers of entry; internationalization models; expanding strategies; nordic market;

   Abstract : In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. READ MORE

6. 25. Born Globals Internationalization and Competitive advantage - A Resource-based View perspective : The case study research of Swedish Born Globals to the roles of firm Resources in firm‟s establishment, internationalization and competitive advantage

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Thi Tram Anh Nguyen; Sopawan Yodmunee; [2011]
   Keywords : Born Globals; Resource-based View RBV ; Firm Resources; Competitive Advantage; Internationalization; Internationalization Motive; Modes of foreign market entry;

   Abstract : The phenomenon of Born Globals in particular to the internationalization process has been highlighted by many scholars. The insufficient of the existing researches to the ability of Born Globals going international since their inceptions with limited resources encouraged us to study more in-depth. READ MORE