Essays about: "UTAUT2"

Showing result 1 - 5 of 10 essays containing the word UTAUT2.

  1. 1. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

  2. 2. The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecka Corell; Kajsa Horn; [2020]
    Keywords : news aggregators; algorithms; UTAUT2; multiple regression; perceived risks; filter bubbles; democracy; risk communication; Social Sciences;

    Abstract : The purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional parameter - perceived risk - was significant for the use and acceptance of news aggregators. READ MORE

  3. 3. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sadaoui Mehenni; [2020]
    Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

  4. 4. User Acceptance in mHealth industry : A quantitative study of mHealth application in China based on UTAUT2 Model

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : yueying hu; [2019]
    Keywords : mHealth; mHealth application; user acceptance; UTAUT2 model;

    Abstract : Background: The market of mHealth has been growing steadily over last years, but in China, the market is not very mature, and the low level of popularity negative impact on the development. But it should be noted that the market has great potential with positive development background, the policy support by government, the widely used of smartphone and the Internet and especially the huge demand of mHealth in China. READ MORE

  5. 5. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE