Essays about: "Ulf Johansson"

Showing result 1 - 5 of 10 essays containing the words Ulf Johansson.

  1. 1. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  3. 2. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natalia Lopez; Tianyao Zhang; [2017]
    Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

    Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

  4. 3. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Irene Grimani; Alfredo Privitello; [2016]
    Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

    Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

  5. 4. Olika röjningsprograms effekter på kvalitets och diameterutveckling i Bokskog

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Hampus Plantman; [2015]
    Keywords : röjning; Fagus sylvatica; kvalitet; volymutveckling; bokskog; pre-commercial thinning; European beech; quality development; volume production; stand development;

    Abstract : Boken är Sveriges näst viktigaste ädellövträd och ett utpräglat sekundärt trädslag som trivs bäst i sluttningar med god bonitet. För att uppnå en god virkesproduktion med en tillfredställande kvalitet har boken relativt höga ståndortskrav. Av boktimmer görs det huvudsakligen fanér, möbler och finsnickerier. READ MORE

  6. 5. Stream channelization effects on fish abundance and species composition

    University essay from Institutionen för fysik, kemi och biologi; Tekniska högskolan

    Author : Ulf Johansson; [2013]
    Keywords : Channelization; Rheophilic species; nemoboreal streams; Nordic multi-mesh Stream Survey Net; lotic; relative abundance; fish community; limnophilic;

    Abstract : Streams are important habitats, providing shelter and feeding opportunities for a wide range of organisms. The species depending on running waters includes a wide array of fish species, using these waters for their whole or parts of their lifecycle. Streams are also the subject of different anthropogenic impact, e.g. READ MORE