Essays about: "Ulf Johnsen"

Found 1 essay containing the words Ulf Johnsen.

  1. 1. In Search of an Efficient Marketing Strategy : for an Internet-based New Service in B2B Market

    University essay from Avdelningen för ekonomi

    Author : Chen Cen; Ulf Johnsen; [2010]
    Keywords : Marketing strategy; innovation; new service; e-service; B2B; Cloud Computing;

    Abstract : Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies. READ MORE