Essays about: "Uliana Zakladna"

Found 1 essay containing the words Uliana Zakladna.

  1. 1. Effect of the Chinese acquisition on the brand image of Volvo Cars

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Uliana Zakladna; Maximilian Ehrl; [2011]
    Keywords : Volvo; Geely; Image; Brand; Takeover; Acquisition;

    Abstract : Volvo is one of the most visible and famous symbols of Swedish engineering industry. After the recent world economic crisis the Chinese-based Geely Holding Group became the new owner of Volvo Cars. The question is whether the acquisition affects the image of the brand, and if so what is the character of this effect. READ MORE