Essays about: "Ulrika Heikkinen"

Found 1 essay containing the words Ulrika Heikkinen.

  1. 1. "Doing Well by Doing Good" - A Mantra that Holds During Times of Crisis?: A quantitative study about the effect of employee- and consumer-related CSR investments on company financial performance

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Ulrika Heikkinen; Hannah Dietsche; [2021]
    Keywords : CSR; Macroeconomic Crises; Financial Performance; Covid-19; Corporate Social Responsibility;

    Abstract : The Covid-19 crisis led to employees shifting to a work-from-home environment and consumers reducing their overall consumption, changes which had overall negative implications on firms and their financial performance. Previous research suggests firms investing in employee- and consumer-related CSR should gain advantages, such as having more skilled and hard-working employees and higher consumer loyalty, both of which would be expected to be financially beneficial during these crisis times. READ MORE