Essays about: "Ulrika Jakobsson"

Found 1 essay containing the words Ulrika Jakobsson.

  1. 1. Me, Myself and My Loyalty Program

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ulrika Jakobsson; Carolina Ljungquist; [2016]
    Keywords : One-to-one Marketing; Tailoring; Personalization; Customization; Loyalty program;

    Abstract : In the current competitive business environment companies strive to build closer ties with its customers. Two of the marketing initiatives that firms are increasingly investing in are one-to-one marketing and loyalty programs. READ MORE