Essays about: "Ulrika Jakobsson"
Found 1 essay containing the words Ulrika Jakobsson.
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1. Me, Myself and My Loyalty Program
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the current competitive business environment companies strive to build closer ties with its customers. Two of the marketing initiatives that firms are increasingly investing in are one-to-one marketing and loyalty programs. READ MORE
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