Essays about: "Ulrika Logardt"

Found 1 essay containing the words Ulrika Logardt.

  1. 1. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

    University essay from Umeå universitet/Företagsekonomi

    Author : Ulrika Logardt; [2014]
    Keywords : COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

    Abstract : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. READ MORE