Essays about: "Umme Salma"

Found 1 essay containing the words Umme Salma.

  1. 1. Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Umme Salma; [2016]
    Keywords : CSR; Marketing; RMG Suppliers; Bangladesh; Corporate Image; Reputation; Buyers; Innovation; Competitive advantage;

    Abstract : Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers.Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data. READ MORE