Essays about: "Upplevelsemarknadsföring"
Found 4 essays containing the word Upplevelsemarknadsföring.
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1. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE
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2. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring
University essay from SLU/Horticulture (until 121231)Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE
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3. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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4. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing
University essay from Handelshögskolan vid Umeå universitetAbstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE