Essays about: "Uppsala Internalisation model"
Found 1 essay containing the words Uppsala Internalisation model.
1. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in GermanyUniversity essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Abstract : Background: Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE