Essays about: "Usage Intention"

Showing result 1 - 5 of 76 essays containing the words Usage Intention.

  1. 1. Social media and stress : A quantitative study of social media habits and stress in an adult population

    University essay from Mälardalens högskola/Akademin för hälsa, vård och välfärd

    Author : Andreas Rödlund; [2020]
    Keywords : ;

    Abstract : Background: Sick leave has increased in Sweden and a common cause is diagnoses related to stress, it is a major problem and a predictor for long term sickness. Stress affects both the individual as well as the society. Social media usage decreases with time and previous research has shown an association with both positive and negative outcomes. READ MORE

  2. 2. Fashioning Socialism At Home : Exploring the smock-dress in Soviet-Estonia

    University essay from Stockholms universitet/Modevetenskap

    Author : Rasmus Olsson; [2020]
    Keywords : Women; Home; Smock-Dress; Soviet-Estonia; Nostalgia; Uniform; Phenomenon;

    Abstract : This thesis aims to highlight the smock-dress within the context of Soviet-Estonia during the post-war epoch, ca. 1950s until 1990s. Through Mauss’s socio-anthropological tripoint view, the concepts and identities of the smock-dress are studied from the angles of biology, sociology and psychology. READ MORE

  3. 3. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Linn Grönqvist; Sandra Hillergren; [2020]
    Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE

  4. 4. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

  5. 5. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE